Alma Hjort af Ornäs

Liminal Decades

augmented reality/discursive design/interactive design/video/storyboarding/motion graphics/UI/UX

In my master project I aimed to speculate what local life in western Norway might look in terms of climate future by combining AR and classical art. My research showed that many museums are attempting to create immersive or interactive experiences, that visitors tend to be distracted by their phones, and that climate awareness tends to be dystopian, which from a green marketing/psychology perspective is not necessarily effective, as we might make our audience apathetic to the cause if we only focus on the negatives. My solution was to build an interactive/animated AR experience which approached the question of climate change from a best-case perspective and entertainment, giving the user the possibility to interact with the artwork in real time using their phones. 

The project has been exhibited at the fine art museum KODE in Bergen, Norway, incorporating works from their permanent collection. The project has been awarded the Meltzer Research Fund’s project scholarship 2022.

Documented video below storyboarded and edited by me.

Amara Vegan Protein Bars

branding/logo design/package design

Working with Mattmo in Amsterdam, I worked under art direction on building this brand. Amara is a vegan protein-bar company based in the Netherlands and needed to develop its brand. The result was the following logo and package design.

Client: Amara/Mattmo

TOF Norway

annual reports/brochures

In addition to my role as Managing Director of TOF Norway, I have also been responsible for the visual identity, design, and layout of the NGOs annual reports, brochures, etc. Global distribution.

Client: Transforming Our Futures (TOF Norway)

Le Beau et le Fou

branding/logo/package design

‘Le beau et le fou’ or ‘the beautiful and the mad’ is a wellness and hygiene brand aimed at the young and modern feminine on the go. I had complete creative freedom to develop the look.


branding/animation/illustration/logo design/visual identity/storyboarding

Onna is a collection of educational animations and a web/game platform intended for schoolchildren in Finland. As the design lead, I had full control of the branding, visual language, and developed the visual identity, the characters and illustrations, the storyboards, and the animated videos, with the advice and feedback of teachers and students. It was vital that the visual language be one which was comprehensible and appealed to children of elementary school age (grades 4 to 6). The feedback from both teachers and students have been overwhelmingly positive. 

Client: ONNA

Let’s go!

flyer design/illustration/logo

The client needed a flyer for the vote on the Energy Performance of Buildings Directive in the EU parliament in Brussels. They wished something that combined an earlier campaign on decarbonisation and a lego assembly sheet. This was distributed in Belgium and Italy.

Client: The European Environmental Bureau (EEB), Belgium

Holsteinborg Gods

branding/logo design

In 2021 I was assigned the project of designing a new logo from scratch for Holsteinborg Gods in Denmark. The client wanted something classy and timeless.

Client: Holsteinborg Gods


ex-libris design

The client wanted an ex-libris design based on two family crests, combining them and bringing them into our time.

Client: private

Vil Vil Vest 22

filter design for music festival

The design bureau OK Kontor hired me to create filters for the music festival Vil Vil Vest in summer of 2022, following the visual identity already used bye the festival.

Client: OK Kontor


branding/logo design

In 2021 I was assigned the project of designing a new logo from scratch for Gunderslevholm in Denmark. The client wanted something classy and timeless, with some smaller identifiable details.

Client: Gunderslevholm

International Center for Hydropower


Tip-sheets designed to communicate environmental and biodiversity threats, and how to document, monitor, evaluate, and manage these. A cross-cultural project based in Georgia. It was important to consider a visual profile and layout which would be attentive to Georgian tradition (thus the choice of pattern and graphic elements).

Client: International Center for Hydropower

Book covers

Book covers yet to be published.